Bill Coan is a former Disney Imagineer and design manager at Disneyland Paris and CEO of ITEC Entertainment, a theme park design and production firm. He joins 'Squawk on the Street' to discuss Disney's plan to reopen and how consumers might approach the park on their future visits. For access to live and exclusive video from CNBC subscribe to CNBC PRO:
cnb.cx/2NGeIvi Walt Disney World will reopen in Orlando, Florida, on Saturday amid a growing number of Covid-19 cases within the state.
The pandemic has devastated Disney. The company has been forced to shutter its theme parks, push back its film openings and run ESPN without live games from major U.S. sports leagues.
One bright spot for Disney has been its streaming service Disney+, which saw its number of app downloads jump 74% ahead of its release last week of the filmed stage production of Lin-Manuel Miranda’s “Hamilton” featuring the musical’s original cast.
Reopening its parks, which accounted for 37% of the company’s $69.6 billion in total revenue last year, is a top priority for Disney. Already, its competitors, Universal Studios and SeaWorld, have reopened to limited capacity in Orlando. Disney was among the first parks to close in the state in mid-March and will be one of the last to reopen.
Despite extensive safety procedures and approval from local government, there is still apprehension from potential guests and experts about whether Disney World should reopen its gates to the public. Especially, after Florida Gov. Ron DeSantis extended Florida’s state of emergency for another 60 days on Tuesday.
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